Fielmann

Successfully forming a fashionable lifestyle brand image

The challenge

Fielmann is an eyewear showroom network of more than 700 stores in 13 European countries. The client wanted to create an image of its brand as both a lifestyle and a fashion brand. Additionally the goal was also to form an engaged community on their social media platforms.

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Applied knowledge

Social Media

Design

How we've helped them

We've created a new social media strategy and visual style for the brand's Facebook and Instagram pages. Furthermore, a cross-communication strategy between different social media platforms was implemented while also short-term creative campaigns of different eyeglasses' brands we're successfully managed.

The results

A stable growth of highly engaged followers on both social media platforms was achieved complementing the 50.000+ reach of average posts on Facebook. Moreover, a recognizable content style was successfully implemented which allowed the brand to stand out from the competition.